IDW promotes 30 Days of Night graphic novels with DVD release
As reported by ICv2. Excerpt follows:
Ted Adams of IDW Publishing has informed ICv2 that IDW has managed to include inserts promoting the publisher’s three major tie-in graphic novels in all of the 30 Days of Night DVDs (except those destined for Wal-Mart).
Not quite the impact of a mini-comic or something similar, and missing the Wal-Mart bandwagon is unfortunate, but cross-promoting the comic book and graphic novel industry via other media (movies, video games, etc) is something I’ve always supported. Kudos to IDW for making some headway.
Check out ICv2 for the full story and insert scan.